The Book help recognise
future creatives
Following the previous success of the The Book Student Awards, we were asked again by Leeds College of Art and Design to get involved with the competition for 2008. This year, there was an exciting change in the format of the competition – the 3rd year students were to take on the role of Creative Directors to the 1st and 2nd year students – managing and mentoring them to deliver to the creative brief – just like a real creative department.
The Creative Directors visited The Book to take the advertising brief and get a full understanding of our business and the job in hand – producing recruitment adverts for The Book, which would run in the creative press. Their work was to contribute to 25% of their course marks so they all knew how important it was to do justice to the brief.
Following the deadline, the 7 Creative Directors were invited to our offices to present their team’s work to the panel of judges, David Bell (Creative Director at Poulters), Dave Easton (Art Director at Poulters) and Mark Carolan (Senior Creative). All in all a nerve-wracking time for the 3rd years however the judges were very impressed. David Bell went as far as saying that they were the best he’s seen in the history of The Book Awards.
In the end, it was a unanimous decision and the winner and runners up were agreed and plans for the presentation evening were under way.
The evening reception was held at the Wellington Pub on 11th March and we had a full turnout of hungry, thirsty students who ate and drank in volume!
Down to the important part and William De Biasio and Tom Keating were announced overall winners for their ‘’off the wall’’ ad, which was an excellent idea using a bookmark. This was the first time that any student had created an ad, which was not just within the parameters of a printed page but actually used an add-on. Truly unique!
Only one half of the winning mastermind was present to collect their prize, as Will had to work that night. Tom was there to reap the benefits and after all the usual hand shaking, back slapping and photographs, the judges offered their advice to the winner on the final design of their advert. Runners up Emily Abbey and Colette Mellows won Amazon vouchers for their entry as well as receiving some valuable guidance from the judges.
The Book is ‘pure creative recruitment’ and by encouraging the young, local talent of today, will help produce a higher standard of work from advertising students in the North of England.
