Excuse book
Tried and tested excuses guaranteed to get you out of the agency and safely to the interview. Need anymore, think of your own - you're a creative for Christ's sake.
'on a shoot'
Works best when holding some sort of visual in your hand
'off out to do some research'
Maybe go as far as to ask for some petty cash, help pay for a taxi.
'doing a bit of lecturing at the local uni'
Perhaps even throw in the tired old 'letching more like' gag for extra authenticity.
'gotta go home to get a dvd to use as reference'
Always a good idea to return with a DVD of some description.
'offer to get a big lunch order in'
Come back 2 1/2 hours later cursing Ronald McDonald's lengthy queue.
'getting some more layout pads'
To be especially convincing ask for the agency account number etc.
'off to trial competitor products for 'that brief' you're on with'
Once again, another excellent opportunity to blag some petty cash - Providing that is, you come back with some frozen chips, a hair-dryer or something.
'have a narcotics anonymous meeting to go to'
Most effective when accompanied with fake cold sweats and shivers.
